Source fresh produce globally
Without the headaches.
Watermelon’s Global Fulfillment sits between you and the international suppliers — coordinating documentation, bridging payment terms, and giving you access to multi-origin supply you couldn’t easily reach on your own.
For UAE/GCC F&B businesses looking to import.
Suppliers get paid now, you pay later.
Our embedded invoice financing means that when goods arrive in the UAE, your suppliers get paid immediately, while you secure up to 60 days to pay, creating a smoother, lower‑friction cash cycle for both sides on every cross‑border transaction.
Built for F&B Businesses
who are looking to import.
UAE/GCC distributors, wholesalers, manufacturers and selected farms that already import or are looking to begin their importing journey and have pain around supplier access, payment terms, lead times or reliability.
Global Sourcing Access
Connects local businesses with international suppliers and new product origins.
Operational Friction Reduction
Simplifies communication, documentation, follow-ups, and issue handling.
Payment Flexibility Support
Bridges the payment gap between upfront suppliers and delayed local payments.
Supply Chain Resilience
Provides backup suppliers and alternative origins for more reliable sourcing.
Case studies
Mixed Vegetables Supply From Europe to UAE
One of our European exporters aggregates mixed vegetables from across Europe and exports around AED 100K worth of produce weekly to a local importer in the UAE, with Watermelon supporting the connection, coordination, and sourcing flow to help secure consistent supply from multiple origins.
European Produce Supply for UAE Distributor
A European export partner aggregates fresh produce from multiple origins across Europe and ships weekly to a UAE-based distributor. Through Watermelon Global Fulfillment, the distributor gains access to a wider supplier network, smoother coordination, and more consistent product availability without managing every supplier relationship directly.
Raw Material Sourcing for UAE Manufacturer
A regional food manufacturer sources selected raw materials from international suppliers to support local production and expand its product output. Watermelon helps facilitate supplier access, communication, and sourcing coordination, allowing the manufacturer to secure needed inputs with less operational friction.
How it Works
Requirement Identification
We understand what the local buyer needs to source. This includes product type, quantity, origin preference, and urgency.
Supplier Matching
Watermelon connects the buyer with suitable international suppliers. The focus is on reliable suppliers who can meet the required demand.
Terms Alignment
We coordinate pricing, payment terms, quantities, and delivery expectations between both sides.
Coordination Support
Watermelon supports communication, documentation, and follow-ups. This makes the sourcing process smoother for both sides.
Order Follow-Up
We track the supply flow and support issue handling when needed. This helps maintain consistency for future orders.
Tell us what you need imported
Share the basics and our team will follow up within one business day. No commitment required.
Your information is only used to follow up on your enquiry.
FAQ’s
Who is Global Fulfillment for?
UAE distributors, wholesalers, manufacturers, and farms that already import or are looking to start importing fresh produce — and are facing challenges around supplier access, upfront payment requirements, lead times, or coordination complexity. Semi-government and strategic institutions looking for supply resilience are also a fit.
Is Global Fulfillment a trading company or an importer?
Neither. Watermelon acts as a facilitator — we sit between you and international suppliers to coordinate the process, bridge payment terms, and simplify sourcing. We don’t take ownership of the goods.
What categories do you cover right now?
We’re currently active in fresh fruits and vegetables. Other categories are in progress and will be added as we complete the necessary regulatory approvals.
How does the payment support work?
For qualified accounts, we bridge the payment gap — we pay your international supplier on delivery, and you settle with us after approximately 60 days. This means you’re not forced to wire money upfront before goods arrive.
Do I have to stop working with my existing suppliers?
Not at all. We complement your existing supplier relationships by giving you access to additional origins and backup supply. Think of us as an extension of your sourcing network, not a replacement.
What is the minimum order or ticket size?
Global Fulfillment is designed for commercial volumes. Get in touch and share what you’re looking to source — we’ll tell you honestly whether it’s a fit.
How is this different from using a freight forwarder?
A freight forwarder moves goods — that’s it. Watermelon facilitates the entire sourcing process: finding the right international supplier, coordinating documentation, managing communication, bridging payment terms, and handling claims. We’re involved from sourcing to coordination, not just logistics.