The All-In-One F&B Ecosystem

Explore endless opportunities for growth and success in the dynamic HORECA industry with Watermelon. Get started on our platform and unlock your potential today!

Analytics illustration — watermelon slice showing cost of goods, overheads, and net profit breakdown, with a AED 756K monthly revenue example
watermelon Finance
Marketplace — assorted F&B products including berries, tomato, cinnamon, bread, and milk
Marketplace categories — food & groceries, cleaning supplies, equipment, packaging supplies
“Sourced Local, Sold Online” — Watermelon local sourcing slogan with fruit illustrations
Watermelon Funds and Watermelon Growth — financing and payment schedule
Marketing services — digital marketing, branding & packaging, website development, social media
Watermelon partnerships with the UAE Ministry of Climate Change & Environment (MOCCAE) and Ministry of Industry & Advanced Technology (ICV)
Watermelon POS — point of sale tablet with a fork, knife, and spoon graphic
Watermelon back office analytics dashboard on laptop and mobile
Farmer carrying a wooden crate of fresh produce labelled Watermelon
“We are Watermelon” — sliced watermelon and blueberries

An Ecosystem designed around the F&B industry.

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Solutions Tailored For You

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Fostering Vital Partnerships.

Fostering Vital Partnerships.

At Watermelon, we believe in developing partnerships and embracing sustainable practices to create a thriving ecosystem for the F&B industry.

“Sourced Local, Sold Online” — Watermelon local sourcing slogan with fruit illustrations

Local Access, Global Reach.

Empower your F&B business with the freshest, locally-sourced ingredients while supporting our community’s farmers and manufacturers, all through the seamless Watermelon Ecosystem.

260 +

Hotels, Cafes, Restaurants, Caterers & Kitchens
Onboarded to the Marketplace.

100 +

Local SKUs

4200 +

SKUs

20 +

Local Suppliers

200 +

Global Suppliers

Insights & Trends

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